Twisted faces, unreturned phone calls, long awkward pauses. These are a few of my un-favorite things (read to the tune of Sound of Music, “favorite things” song).

However, these are the experiences we were faced with when sharing with people that we have an objective signal for truth! When the inevitable pause or incredulous glare would happen, we would reference recent research out of Oxford that verifies what our technology was showing us - that the body responds to truth by going strong and false by going weak!

At first, with a sense of self-righteousness the thought of, “well they’re just not ready for the truth” or “I guess they can’t handle the truth” came through our minds. But we continued to have the same experience, people not believing us and even more so looking at us as though we just insulted their mother.

So we paused. And the question arises, “So many people feel uncomfortable with the idea of an objective signal that represents truth - why?” And bam! Ask a question and receive an answer. It started to unravel right in front of our eyes.

Truth is a very complicated thing. And as we began investigating it, we discovered the people that were looking at us funny were in fact intuitively right for looking at us funny! Our investigation of “truth” showed us that there are in fact many layers to truth.

I’ll break them down, but here’s a fun little pyramid to make it easier on the eyes:


Based on our work, it turns out our tech really was only addressing “objective truths” and “subjective truths”. For our research to be effective we needed to know if our signal was responding to something that was true or not.

So as we built our core technology we researched around items such as “My name is ” or “I live in ” and once we had a consistent reproducible signal then, and only then did we start to move into “subjective truths”.

Subjective truths are SUPER interesting. For example, we all know and research shows that green veggies are good for our bodies. BUUUUUT, if you just ate a mound of kale is that green veggie still good for your body??? (see here - it’s most likely not).

Another good example of subjective truth, is around the topic of positive psychology. If you just got fired from your job is sitting and trying generate positive thoughts in your best interest?? Or would you be better served going for a run, talking to a friend, etc. etc. I don’t know but it appears that your body does - we just have to learn how to listen to it! :)

The last two I’ll bucket together. Both “Unknown” and “Unknowable truths” are basically the danger zone. These are the topics that make family holiday dinners so much fun. To look for an example here just look to topics around politics and religion.

And this is where our problem was clearly revealed to us. And it’s a problem that is at the core of our humanity. Religion and politics have been causing wars since the dawn of time, mainly because one group clinged to an “unknowable truth” while another group clinged to their “unknowable truth” and boom! And at Sensie we found ourselves in a microcosm of this. Where, when we would tell people we have an objective signal for truth, they wouldn’t physically kill us but they would stop returning our calls, killing us softly. ;)

Whether we are conscious of it or not, we have an innate signal in our bodies that represents “truth” but truth is complex. And when people hold fast to a topic that is in the unknown or unknowable level of truth it causes problems.

And this is why we have now changed the language of Sensie from “True/False” to “Balance/Imbalance”. Balance being something that we all are seeking, whether we know it or not.

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